Creative Partnership Projects is an exclusive Paid Service-option for Social Media Marketing dependent E-commerce Brands. All quotations are customized and "optionalized" per the limitations of the homegrown, creative, holisitic but CSR-compliant Brands.
Basically you give us your Product, and we give you our Undivided Attention alongside our Experience, Storytelling, Management Skills, Customer Service Support, Shout-outs, Auethentic Ideas & HD, Marketing-ready Creatives.
Lifelong Work Partnerships have never been impossible. They just require reaching-out, trust and consideration.
Challenge: OakCraft approached us for AI Product Video Creatives for E-commerce & Client Viewing. Due to various budgetary-constraints, the Project Scope came to a standstill.
Decowr recently came about its Social Media & Design Services. As a white-label service provider, we wanted to introduce this new service properly and with a creative campaign-like approach.
Collaborative Approach: We were in search of some Product-based Creative, CSR-compliant & Holisitic Brands to Feature them in a real-time scenario, instead of going about a Mock or Dummy Client this time.
Decowr remembered the OakCraft's likeness for it's Sample Work and expectation for a much more Premium or High-quality Cinematic Advertisements or Creatives, but within their scope and budget. Thus, before approaching anybody new, we offered our Creative Partnership Option to OakCraft, customized per the requirements of both the parties. This led to the initiation of short-term project.
Resolution: The cost of Content, Production and Project Management was internally planned to be stripped-off entirely to help the E-commerce Brand with competitive creatives that can be easily turned into a marketable advertisement too with bare-minimum editing. Decowr's widely loved customer support service, which is usually provided to high-budget projects/brands and can cost up to lakhs due strategy & designed machinery of content management, was provided to the brand for free. Creatives were made within the local service-costs. Idea was to develop a win-win approach for both the parties and go barter wherever possible.
BTS & Creative Partnership: We approach Creative Partnerships at Decowr differently. We wanted to experiment and develop Cinematic Quality Ads for the intro of our own newly added Service. In that case, OakCraft came as saviour to us. Also, we requested for non-confidentiality and open-collaboration to help us gain confidence in the community, and encourage more brands to collaborate. This brought the entire budget down by at least 15%-20% for the Brand for 9 Product Videos, exactly per their initial requirement from us, 3 Collaborative Cinematic & Marketing-ready Ecommerce Product Video Ads and a freebie in vertical from our own side.
Creative Process: As a community-based proprietorship, Decowr Digital focuses more on nurturing its skills, trying new tools and conduct experimentations during its in-house personal projects. This truly motivates us to put our best foot forward in terms of time, authenticity and creation process, as we personalize the work with our own artistic flair and keep these partnerships paid only to maintain discipline; stay time-bound.
Results: OakCraft received 12 landscape AI Product Videos in Photorealistic Quality for its E-commerce Sites and direct-to-client showcase, amongst which 3 were Marketing-ready Ad Creatives in Collaboration with Decowr Digital across various Digital Platforms. While we added in 1 freebie in 9:16.
Decowr was successfully able to introduce its Social Media & Design Services under the 2-days quick service intro campaign, "Ace It Slow," featuring OakCraft Furntiure.
About Campaign: Per its core causes around work-life balance, aligning with the geopolitical scenario, Decowr aimed to bring the (Au)/AuDHD/ADHD-effected creators to give a thought around slower way of life to generate authentic ideas, instead of chasing trends, while alongside helping the healthier sect become aware about the mental-state of social-app glued youth. The same became the center for the Campaign which started and ended within a matter of 2-days but aimed to ask people to slow-down; balance.