Brand Identity Development

Get a consistent visual and verbal personality for your brand within 3 weeks of DROP-ping YOUR REQUIREMENTS at +91-7838747567.

What is the first thing you picture in your brain when somebody says, “Blue Job Network”? If a particular name, logo or website just flashed before your eyes, then you know they’ve sold it right!

A culture driven by consumerism naturally demands for strong, honest and consistent brand identity to attest and ensure organic retention, recall and returns. 

The logical next step for most brands after a clear ideation of their product idea is to establish an authentic visual and verbal identity to help shape how people see, hear and remember your brand across every interaction.

Your logo, colors, typography, imagery, messaging and communication are not separate pieces. Together, they form a recognizable identity that should feel unmistakably like your brand, wherever people encounter it. This is exactly what DECOWR DIGITAL is about. Authenticity!

Our Brand Identity Development Package brings together all the needed ingredients for your brand-launch into a cohesive system that can be applied across your website, social media, packaging, product labels, marketing materials and other brand touchpoints. We develop the essential brand assets and guidelines needed to keep your brand looking and sounding consistent as it grows.

Whether you’re launching a new brand, introducing new products, repositioning your business or refreshing an existing identity, our self-disciplined team of indie artists help turn you give life to your ideated range or business idea, wrapping it in practical, consistent and recognizable shades, that's ready to use as well as standout across your campaigns, ads and market.

We provide the complete client service experience, where your products are given premium-standard for its competitive as well as attractive presentation online and a hassle-free experience for you. Planning can begin as soon as we receive your brand requirements, shared references and relevant existing material, such as your online-store format, brand guidelines, competitor analysis or other useful resources. Once the formalities are cleared, your project gets a 24*7 SPOC on your preferred communication platform.

Decowr’s Branding Design Package by default includes following services:

• Visual & Verbal Identity Elements

• Brand Collateral & Guidelines

• Ready-to-Use Brand Asset Library

What’s included in it? Core assets that are prerequisites for a recognizable and functional brand identity, covering its visual and verbal elements, along with the resources required to use them consistently:

• Visual & Verbal Assets: Logo variations, color system, typography, imagery / moodboard / visual style, graphic elements, digital and print applications, tagline / brand line, messaging, tone of voice, brand terminology, and communication conventions

• Applicable Materials, Guides & Use Cases: Business cards, letterheads, company / corporate profile, product / service brochure, presentation / proposal templates, digital banners / backgrounds, visual and verbal usage guidelines, and application examples and specifications

• Accessible Library: Final logo files and variations, color and typography references, templates, approved brand materials, source / editable files where applicable, and a clearly labeled structure for easy access, sharing, and reuse

• Who is it for? If you require any of the following while working within defined budget, time, or scope constraints, this package brings the essential branding requirements together in one focused engagement:

• New or existing brands and businesses that need a complete, cohesive brand identity that can be used consistently across every touchpoint.

• Businesses that need an organized, accessible brand library with brand assets, templates, and guidelines that are easy to use, share, and maintain.

• Businesses looking to rebrand, reposition, or elevate their presence and communicate their brand idea, personality, voice, and value more clearly.

• What do I get?

• Logo, Icon, Wordmark Suite (Color, Monochrome, Reversed of each). Color Palette and Typefaces (Primary, Secondary) with HEX, RGB, CMYK, Pantone references where applicable. Consolidated brand guideline document covering visual and verbal usage, specifications, and application examples. Moodboard with visual references (max 12) and a set of supporting graphic elements (max 6). Tagline, Brand Line, Approved messaging direction covering tone of voice, brand terminology, and communication conventions. Business card design, Letterhead design, Company profile (max 12 pages), Products/services Brochure (max 8 pages), Presentation/proposal Template (up to 12 slides), and 3 Digital Banner Formats.

• Free Edit Cycles: 2 revision rounds across the agreed deliverables.

• 4-weeks delivery: standard delivery period is 30-days (subject to project scope).

• Final Output contain approved assets supplied in editable or source formats where applicable, plus print and screen-ready PDF, SVG, PNG, and JPG files within single organized folder containing all final brand assets, guidelines, templates, and approved applications for easy access, sharing, and reuse.

• What's the Default Package Price? Standard Cost or Price for the exactly mentioned deal is ₹1,45,000* for India-based clients.

• Why choose this package? How it helps?

• Wholesome: The package is comprehensive. You get everything essential for a clear, consistent, and distinctive brand identity, from strategy and visual identity to messaging, guidelines, and applications.

• Cost-efficient: It is a cohesive, service-based package that addresses all your requirements through a single brief, cost, and point of contact (avoiding separate service costs, repeated briefing, and the time involved in coordinating multiple providers). This provides you with one coordinated workflow.

• Sustainability: Organized final handover acts like a library for long-term use. You get a clean, easy-to-share, ready-to-use set of brand assets, source files, guidelines, and documentation, helping you maintain brand consistency, reduce future rework, and scale your brand with ease.

• What's the process?

• We share project scope during the initial stage, once the requirements have been discussed and everyone is on the same page.

• While the formal documentation is being exchanged and finalized content creation can begin simultaneously where appropriate (quietly progressing the work and helping save project time).

• Once the initial work is ready for review, you receive up to 2 free edit cycles included in the standard package. Additional edits can be requested as paid edits whenever required.

• On the final day, following project closure, we provide an opportunity to connect, share feedback, review the experience and reflect on the completed project.

• What Customization Options* Are Available? The standard package provides a starting framework, while your product, brand, intended use and preferred format can call for something different.

For example, you may require additional brand applications, customized brand collateral, extended brand guidelines, or specific digital and print brand assets beyond the standard package. Such requirements can be discussed separately and developed as a customized project.

For customization enquiries, contact us at info@decowr.com, decowrdigital@gmail.com  or +91-7838747567. Also read Why Choose DECOWR? and the FAQs section for further information.

• Why Choose DECOWR? In Arts and Media Communications, every project carries its own requirements, purpose and character. DECOWR therefore works on customized projects**, with a direct communication channel between the client and the relevant Manager-cum-Artist.

Our approach goes beyond simply delivering the requested material. We first seek to understand the purpose behind the project and then shape the work around it–whether the objective is commercial growth, product presentation, communication, efficiency or bringing an idea to life.

This also helps us consider the time, resources and energy involved throughout the project, with an emphasis on practical and efficient execution.

You can Read More about our Client Services through DESIGN | "Co." | WRITE pages. You can check Leveraging AI page to understand how AI is incorporated into our work and content.